Boutique hotels began to appear in the UK and the USA in the early 1980s. Small (between six and fifty rooms) and independent, they were an alternative to big chains in cities like London, New York, and San Francisco. More recently, some chains have capitalized on the success of this model by operating smaller properties they market as boutique hotels.
In a large chain hotel, staff are unlikely to remember your name, where you’re from, or why you’re there. By contrast, boutique hotels have both fewer rooms and a higher staff-to-guest ratio, so they offer highly personalized service. Since many boutique hotels are exceptionally luxurious, they appeal to travelers seeking a different experience, whether they crave luxury, a bit of eccentricity, or both.
When the hotel owner is your host, as is often the case in a boutique hotel, you can be assured of the hotelier’s dedication to making you feel at home. Striking the right balance between pampering guests and assuring their privacy can be a challenge in a hotel setting. An exceptional standard of service is one way that boutique hotel owners manage this balance, but they also rely on good design and good use of space.
All hotels strive to make their guests feel at home, and this aim extends to the public spaces. Boutique hotels have an advantage over large properties in that their public spaces are small and intimate to being with. It is thus easier to achieve a cozy atmosphere. However, space restrictions call for greater creativity in order to achieve public areas that are functional as well as intimate.
In the public areas of a boutique hotel, some guests will want to relax in their own space and others will want to chat together. The space should accommodate both through the arrangements of furnishings and lighting. Comfortable furniture will encourage guests to relax and put their feet up, in keeping with the less formal nature of the boutique hotel.
The rooms in large hotel chains tend to be very much the same. They all have basics like a bed, a closet, bedside tables, and an en suite bath. One room is indistinguishable from all the rest. In a boutique hotel, there is more room for individuality, just like in your home. Whether it’s furnished with period antiques and fine linens and draperies or equipped with a flat screen TV and internet access, your room will be unique.
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