Sports book futures bets are an increasing popular and potentially profitable way to wager on the outcome of a full season. There’s a few common mistakes that novice players make that can be easily avoided by paying attention to the following:
Serious sports bettors often dismiss futures wagers as sucker bets targeted at ‘squares’ looking for a big payoff. For example, a typical futures ‘sucker bet’ would be something like betting that Harvard will win the NCAA basketball tournament at 500/1 odds. Sure, the potential payback is huge but here’s the problem–the “true odds” of Harvard winning the NCAA hoops tournament are astronomical, and certainly well in excess of 500/1. That means that from the outset this bet represents a poor wagering value.
Realistically, there’s only about 3 buying objections that you can overcome. First is if your prospect doesn’t have enough Desire for your product or service to take action. People have to want your product before they’ll buy. No surprise there. But note that I didn’t say they must need your product. Simply put, people buy what they want. They buy on emotion and then justify the purchase with logic — with facts.
Realistically, there’s only about 3 buying objections that you can overcome. First is if your prospect doesn’t have enough Desire for your product or service to take action. People have to want your product before they’ll buy. No surprise there. But note that I didn’t say they must need your product. Simply put, people buy what they want. They buy on emotion and then justify the purchase with logic — with facts.
In todays media world, there is an overwhelming growth of social media marketing website where people go buy the most bare necessities as well as to list items they may have stored in their garage that are no longer in use. The problem that this has created is that the amount of websites out there offering the same services is diluting the amount of relevant sites. For example instead of having 1000 people looking into 10 websites (100 people per site) we now have 1000 people visiting 100 websites (10 visitors per website). Having said this, it is to understand that this is all a marketing game.