This, in essence, means risking it. Business is a give and take relationship. You invest in your customers, and your customers will, sooner or later, invest in your business as well. Remember the part where I said “screw profits”? Yep. You will make profits, but those will have to go back to the customers first. Confused? Let me strategize for you.
They say that if you want to court a lady, then you must court the parents first. Big detail in the past, but can still be quite useful even up in modern 20th Century. I mean, the line has a point. It’s not only the girl (or the guy, in the lady’s case) that you are marrying; you are also marrying INTO their family. That means gaining their favor, acceptance and approval before you can take your beloved’s hand and walk down that anticipated aisle.
When you are in Oklahoma, diversity is the name of the game. Of the many craft shows held here every year, there are those that are dedicated to ethnic groups of every kind, including their culture and cuisine. As such, if you plan to make a small business selling crafts in Oklahoma, then you should learn to be equally as diverse as they are.
In fairs and festivals, you can be sure there are always an abundance of activities. Themes are also of great variety, from the traditional carnival types, to the sometimes weird medieval getup festivals. But whatever the theme, there is always on common denominator that makes these fairs similar to one another: They always come with craft shows.
Everyone has to take that one big, step into something new in order to proceed.